It’s prime time to target holiday buyers and profit from the increased traffic and consumer spending. If you haven’t already built seasonal keywords into your Pay Per Click campaigns, there is still time! Read on to learn a few tips on applying holiday related keyword phrases to your PPC campaigns.
Here are a few PPCto help you reach holiday buyers: tips
1. Research the keywords that are searched most often during the holiday seasons. Check out Google’s Hot Trends tool to learn what people are searching for and review popular searches. Keep in mind timing, Christmas related searches start as early as September according to Google Trend data. Build popular seasonal keywords into your campaigns now!
2. Incorporate holiday related (seasonal) keywords into your campaign. Your keyword should match what your potential customers are searching for during the holiday. Here’s a Christmas example using holiday related keywords: Christmas toys, holiday toys, toy gifts, Santa Claus toys…
3. Research your competition and learn their ad copy strategies. Do a search on your keywords and review the ads that you are competing with. Also try using longer keyword phrases that your competition is not using.
4. Streamline your PPC campaign management and set up different campaigns for each season/holiday. When the season ends, you can turn the campaign off until the next year.
5. Be sure to analyze your seasonal keywords and campaign results to plan for higher ROI next year.
Make the most of your PPC advertising this holiday season!