The title of this post sounds like an oxymoron, we know. But we’ll explain why it’s really not. You really can use your Pay Per Click (PPC) campaign to drive free traffic to your site.
Successful Affiliate Marketer Explains How Pay Per Click Marketing Drives Free Traffic
No matter how much money you invest in pay per click marketing, only a certain percentage of it will come from these efforts. Now, it may be significant, for sure. For example, one successful affiliate marketer says that about 60% of her traffic comes from PPC advertising.
She goes on to explain that she uses PPC to drive traffic to her sites initially. And then, something amazing happens. She says that once you drive traffic using this paid method, the search engines stand up and take notice of your site. The reason is simple – search engines pay attention to sites that get traffic; they rank them higher.
Now, it’s like that success feeds on itself. Once you start to get traffic, search engines notice. Once search engines notice, they rank your site higher – which means it gets even more traffic.
This last part is significant because it means you start showing up higher in organic traffic results – ie, getting free traffic.
The bottom line — even with a small budget, pay per click marketing is a great way to start getting traffic to your site. As discussed here, this initial push can get you on the path to getting free (ie, organic) traffic.